Released on: October 11, 2007, 8:36 am

Press Release Author: Shannon Nelson

Industry: Human Resources

Press Release Summary: Women are still a minority in the executive suite but the gap
is closing fast. Using the fully validated "I Opt"® technology Professional
Communications Inc. (PCI) decided to find out how corporate strategies will change
as a result of this revolution.

Press Release Body: Women are a Growing Force in the Executive Suite
PCI has 300 identified Corporate Level VP's in its database. Of these, 19% are
women. They probably began their careers in the 1970's. At this time females
targeting executive careers was low and the casualty rate was high among those that
did try. These women executives are the pioneers who have paved the way for their
younger sisters.

PCI's database also has 1,429 Manager level executives. Of these, 33% are women, a
74% increase in a generation. The coming change is unmistakable. The Manager level
is the pool from which future VP's will be drawn. Dr. Gary Salton, Chief: R&D and
CEO of PCI, said, "gender parity in the executive suite is an unstoppable trend. The
career ladder for people entering college today will be gender neutral."

Women and Men Make Decisions in Exactly the Same Way
Dr. Salton continued saying; "the question is whether this change will have an
impact on the way America conducts business.\" To test this Dr. Salton compared the
men and women executives on the way they process information. "The idea was to test
if both genders favor the same level of detail, have the same preference for
analysis, are willing to take the same level of action and have the same ability to
generate options. If they do, it is likely that the quality of decisions will be
unchanged whether it is made by a man or woman," Salton said.

Dr. Salton measured men and women executive information processing patterns. "The
result was that the genders are statistically indistinguishable," said Salton. "This
outcome applied to both the current VP's and the up and coming VP's," he added.
Women Expand the Things Considered in a Decision
\"I Opt\" only measures information flows, \" said Salton. "There are gender
differences in physiology, chemistry and biological factors. This can cause men and
women to be sensitive to different aspects of a situation, \" he continued. \"What
this means is that women executives are likely to bring new things into the
decision,\" he went on. \"But the decision itself will likely be of the same quality
as if it were made by men who recognized these new decision elements,\" he concluded.

A Better America
\"The new considerations women bring into decision making are just as real and
important as those visible to men,\" said Salton. \"Bringing them into the decision
equation means that decisions will be better balanced for all members of our
society,\" he continued. \"What our study shows is that the decision standards
applied to these new items will meet the same standards as those used when men
dominated corporate decision making. It says good things for the future,\" Salton
concluded.

More Information
For additional information on Executive Women, contact Shannon Nelson or visit
www.iopt.com or www.oeinstitute.org. You can read the entire study at Dr. Salton\'s
research blog at garysalton.blogspot.com. You can get a free copy of the study in
MSWord format and its jpeg images by emailing your request to gary@iopt.com.


ABOUT PROFESSIONAL COMMUNICATIONS, INC. (PCI)
PCI is a Research and Development firm located in Ann Arbor, Michigan. Since 1991
it has been developing \"I Opt\"® technology to understand, measure, predict and guide
the behavior of groups using human information processing as its principal tool.
PCI offers a variety of diagnostic reports that are designed to significantly
improve the functioning of teams, work groups, departments and entire firms.


Web Site: http://www.iopt.com

Contact Details: Shannon Nelson
Shannon@iopt.com
101 Nickles Arcade, Ann Arbor MI 48104